PR Tools: The Press Release

Wow, it’s been awhile since last we covered a PR Tool.  Between planning for Tech4Society, March Madness for the Mind 2010, the opening of Marvels + Ciphers and signing new clients, we at ELISE have been very busy.  Part of the reason for our busy schedules has to do with the amount of press releases we have been pumping out lately.

Speaking of press releases, I have been hearing lately that press releases, like print media, are dead.  I am going to argue otherwise.  Since the general public is still relying on journalists for their news, journalists are still counting on press releases—and related targeted pitches from their trusted sources— for the most concise information.

The press release is the foundation for any earned media campaign.   It helps frame the argument and position the story for a reporter—and the general public— whether or not it is put on the Wire or even used in its entirety.  No media campaign is complete without a well-written press release.

As you know, the times have changed, and our PR Tools have evolved to meet current technology and communication needs.  The next PR Tools post will talk about the natural progression of the traditional release into social media press releases, a contemporary and useful PR tool.