February 12th, 2010
Wow, it’s been awhile since last we covered a PR Tool. Between planning for Tech4Society, March Madness for the Mind 2010, the opening of Marvels + Ciphers and signing new clients, we at ELISE have been very busy. Part of the reason for our busy schedules has to do with the amount of press releases we have been pumping out lately.
Speaking of press releases, I have been hearing lately that press releases, like print media, are dead. I am going to argue otherwise. Since the general public is still relying on journalists for their news, journalists are still counting on press releases—and related targeted pitches from their trusted sources— for the most concise information.
The press release is the foundation for any earned media campaign.  It helps frame the argument and position the story for a reporter—and the general public— whether or not it is put on the Wire or even used in its entirety. No media campaign is complete without a well-written press release.
As you know, the times have changed, and our PR Tools have evolved to meet current technology and communication needs. The next PR Tools post will talk about the natural progression of the traditional release into social media press releases, a contemporary and useful PR tool.
January 5th, 2010
Happy New Year! We hope all of you are as excited for 2010 as we are here at ELISE. This is proving to be a fantastic year, chock-full of many new events and experiences. Over the next few months ELISE will be on the go, East Coast to West Coast and everywhere in between.
Here is just a sampling of some of our exciting work to come:
February 11-13, 2010: Tech4Society, an Ashoka-Lemelson celebration, will be held in Hyderabad, India. Tech4Society is a three-day conference that is expected to draw over 250 social entrepreneurs, innovators, business leaders and movers and shakers who will explore how technology can drive social change.
March 5, 2010: Opening of the Marvels and Ciphers exhibit at the museum at the Chemical Heritage Foundation in Old City, Philadelphia. The world premiere exhibition examines the dichotomy that exists between scientist and citizen: the first group trying to understand the universe, and the second trying to understand the scientist.
March 8, 2010: Richard Holmes will be hosting a lecture and reading at CHF. Holmes is a biographer, whose latest book, The Age of Wonder (2008), was recently named the best nonfiction book of 2009 by TIME. The Age of Wonder focuses on the life and work of the Romantic-age scientists who laid the foundation for modern science.
March 25-27, 2010: NCIIA’s annual March Madness for the Mind 2010 will be held at the Exploratorium in San Francisco, California. The event showcases the nation’s top “E-Teams”—collaborating groups of college students, faculty and industry mentors who have received NCIIA grants—unveiling their inventions to the public, many for the first time.
Week of April 12, 2010: Launch of Kirk Boyd’s book, 2048: Humanity’s Agreement to Live Together, in San Francisco, California. The University of California, Berkeley Law Professor’s book focuses on an enforceable international agreement that will create a social order based upon human rights.
We are looking forward to all that 2010 has to offer. Let us know if we will see you at any of these events and be sure to visit us on this blog and our Facebook and Twitter pages for updates.
