Fair Use, Attribution and the Quote
Way back when, in the days before the Internet, television and even radio, people got their news from newspapers. And if old movies set in these older times are to be believed, families and friends would sometimes sit around and read the news aloud to one another, and then, perhaps, discuss it.
This, folks, was the proto-blog.
Think about it. Many blog posts that surround a news story begin with a quote from or summary about the source material, including a link to the original, and then offer their own analysis or insight into the facts. Some blogs report the news, sure—but because there are very few blogs that can support a full-time research staff, most of what they can offer is a quick update on the news of the day, complete with a link back to the source material, and a bit of commentary or opinion. With a few exceptions, blogs are not trying to replace traditional reporting, nor is it likely that they ever will. There’s really no replacement for a traditional newsroom. At least not yet.
Unfortunately, that’s not an opinion traditional media shares these days. From Rupert Murdoch’s accusations against Google (which, by the way, re-directs users who happen upon a Wall Street Journal article to the Wall Street Journal Web site) to the Associated Press’s takedown request issued against the Drudge Retort for “copyright infringement” even though correct attribution was provided in the questionable passages, it’s becoming obvious that traditional media’s discomfort with on-line content providers stems from misunderstanding the nature and language of the Internet. It’s not about stealing; it’s about sharing, via short quotes and hyperlinks that direct both Web traffic and attention to the full story.
But sharing seems to be what the Associated Press, News Corp., and others are trying to fight. Now there’s speculation amongst bloggers I know that even citing an article’s headline may soon be met with hefty fines, and the Associated Press is already charging large sums for small quotes (even if they’re in the public domain), in conjunction with widespread efforts to find any un-paid-for quotes from the outlet’s articles. Attribution or not, the stance is clear: fair use, which has been a part of U.S. copyright law since 1976 and understood the way we define it today since 1841, doesn’t matter. Fair is fair—but only at $2.50 a word.
I love newspapers and traditional reporting and every time that closure rumors begin to circulate, it makes me sad. And I’m as aware as the next person that providing their content for free for so long is part of the reason they got into trouble in the first place. But there has to be a way for major news providers to monetize their sites without coming down on the very people who read their content and think it’s worth sharing. Mark Cuban has several solutions that don’t use the words “copyright violation” or “lawsuit” even once.
Because if blogs that quote and discuss the news are going to get accused of copyright violations, who’s to say that people who quote and discuss the news at home or work or when out with friends won’t eventually have to pay the fines as well? Trying to prevent plagiarism and protect copyrights is a noble effort. Trying to halt conversation is not.


